The publicist talked about in the context of educational lecutres that Barça makes to young talents
The career of a footballer moves in other areas that are not onlt in the field. Working with the sponsors is also part of the life of the players in Barça. The importance of having a, knowing the managment and the influence of this on the media and advertising has been the leitmotif of the talk of, publicist, wirter and communicator to the young talent.
"You have talent, but the most important this is what you do with this talent"
Mejide has always that all should think it'll be good for the future in every relationship with the media, sponsors or organizations. He also highlighted the importance of referents, some people who admire, appreciate the views of those you choose.
This are some quotes that the publicist said to the young talents:
- "You already have talent, the club said to you that you're in, but the most important thing is what you do with this talent. You should work hard. Nothing is easy and the one who thinks that is easy is wrong".
- “ A brand needs to have an emotional response to motivate different reactions, wether positive or negative. You will not have the same reactions if you are in Barça or in other clubs".
- “To become a brands it's important to be different from others. In many cases this difference bother others, but you have to be confident that this is your potential and nobody else".
- “We must never sink, happiness always be updated to take advantage of your dreams and experiences to go through life".