On Tuesday, Barça signed a global sponsorship deal with Konami, the company producing the videogame Pro Evolution Soccer (PES). After the deal, a trailer of the new version of the game, PES 2017, started to spread, with images of FC Barcelona.
We can see the Camp Nou singing Barça's anthem, and very realistic images of the club's players playing and scoring goals. The part of marketing strategy is also clear. If you like video games, you can't miss out on this video!